From the time that he was 10 years old, graphic design artist Brett Nicholson has been pursuing two of his greatest passions in life... art and racing. Brett grew up in the small town of Bloomfield, IN. It is here where he would spend his free time sketching cars, building plastic models and racing ATV's.

After completing high school graduation, Brett continued his education at Vincennes University. It is here where the desire and determination to work with cars would first be challenged by a college professor telling him that his chances of having a career in the automotive world would never happen. Brett would go on to graduate from Vincennes University in 1996 with an Associates degree of Science and continue to pursue his education in Visual Communications by transferring to John Herron School of Art in Indianapolis. During this time in Indianapolis it would present Brett his first opportunities to work in motorsports with college assignments and internship projects. In 2000, he graduated from John Herron School of Art with a Bachelor of Fine Arts degree and launched his graphic design career. Shortly after graduation Brett relocated to Louisville, KY accepting a job as a graphic/web designer and technical officer supporting and training client designers.

In 2001, with a desire to be closer to his style and variety of design work, Brett established In The Groove Graphic Design, LLC with motorsports in mind as part of the business. This allowed Brett to further explore motorsport design as well as graphic design while polishing his style and skill set.

Always remembering what the professor had once said to him, in 2003, Brett took a step closer to his dream of working in motorsports design as Brett was chosen as one of five finalist for the Daytona 500 pace car paint scheme. Later that year Brett took what would be the final step in achieving what would become his career in motorsports. Brett, being an alumni from the John Herron School of Art in Indianapolis, was invited to enter Art In Motion, an exciting, one time only, art contest occurring throughout May of 2003 in greater Indianapolis. This project highlighted Brett's talent through the creation of "art cars", using a blank racing car replica as his canvas. A desire to be closer to the "Greatest Spectacle In Racing" brought Brett back to Indianapolis in 2003 to pursue a dream career in motorsports.


Realizing in late 2003 that motorsports artist were few and far in between, Brett set out to create his own niche in the racing world, calling upon talent, creativity, and never-ending drive. It wasn’t long before his artwork could be spotted on the racetrack and in the boardrooms of Fortune 500 companies.

Brett's first car design and a career highlight came with the chance to create Greg Biffle’s 2004 National Guard Urban Camo Ford which went right from the computer screen to the race track in that year’s running of the Labor Day race at California Speedway. With dozens of paint schemes and a portfolio of experience behind him, Brett has achieved his lifelong goal of working as a motorsports designer. His 2005 tribal paint scheme for Ron Capps’s Brut Dodge Charger Funny Car was a groundbreaking achievement. Brett's goal is far from over…in all actuality, if you ask the designer, he will tell you it is just the beginning.


Brett maintains In The Groove Graphic Design and is currently employed at Just Marketing International, a motorsports marketing agency; he resides in Brownsburg, IN.


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